Unlocking the Value of Your Data


June 14, 2017
Cambridge, MA
Register Online

About the Summit

The MITX Data Summit is the must-attend Boston conference for the most in-depth actionable insights and intelligence to boost business results.  Today, the ability to analyze and act on data is increasingly important to making complex business decisions. Therefore, understanding the high volumes of data available to marketers provides more opportunity to create meaningful offers and products for your customers – ultimately adding to your ROI and profits.

But, how can you harness the power and unlock the value of all this data without drowning in it? Join leading industry experts from companies like Celect, Forrester Research, Drift, Sports Innovation Lab, and more as they explore the ever-changing landscape of the latest data strategies for marketers to re-evaluate, refresh and enrich data strategies.

*Are you a brand or agency marketer with a case study to share, including actionable strategies, lessons learned, and key tools/takeaways for attendees? If so, please click here to submit a speaking proposal.



MITX Members
125.00 USD

Regular Pricing Through 6/13/17!

A full day of compelling content




Happy Hour

Book Now
195.00 USD

Regular Pricing Through 6/13/17!

A full day of compelling content 




Happy Hour

Book Now
Day 1
14 Jun 2017
8:30 am - 9:00 am

Breakfast / Networking / Registration

Making Effective Data Visualization is a Key Marketing Skill

Data visualization is a key tool for the marketing profession in the age of data explosion. The best information graphic succeeds at illuminating the essential structure of a complex data...
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Kaiser Fung

Why You Need a Data-Driven Insights Center of Excellence Now

Did you know that despite massive investment in people, data, and technology, only about 50% of business decisions today are made using quantitative information? That needs to change, and to...
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Cinny Little
10:30 am-10:45 am

Networking Break

Improving Athletic Performance: The Role of Data in Sports

Technology and the data it collects has made a profound impact on the athletic industry. From weekend warriors to professional athletes – cameras, sensors and wearables can record every aspect...
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Angela Ruggiero
Paul Robbins
Alessandro Babini
Will Ahmed

The Very Public Issue of Data Privacy

Enormous amounts of innovation have gone into turning customer data into business intelligence and insight. Despite the advances in technology, data ethics and privacy policies are still sensitive subjects. Done...
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Adam Towvim

Personalization: Customer Genomes and the Power of Why

The digitization of everything has shifted power from companies to customers. Personalized, customer-created experiences – rather than company-defined journeys – are the key to success. To deliver on the personalization promise, brands...
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Gene Cornfield
12:30 pm - 1:15 pm

Lunch & Round Table Discussion Groups

Fireside Chat: A Holistic Approach to Data Connectivity

Embracing a holistic approach to your data analysis and connecting the data dots across functions, teams and disciplines can provide a complete view of your marketing analytics.  How can you...
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Brian Stevens
Cinny Little

Gen Z: How to Use Data to Reach the OTT-first Generation

Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source. They also may be the first to fully embrace digital video advertising by...
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Lauren Wiener

Flexible Data-Driven Design Processes

The dance between product design and growth in a growing company is tricky. It’s a dance that is best performed by factoring in and responding to qualitative and quantitative data...
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Anthony Pannozzo
Will Millar
Eric Puidokas
Elyse Bogacz

Your Data is Screaming at You: Learning to Listen through Choice Modeling

Understanding how people choose is an age-old challenge. Consider the fundamental problem a retailer must solve in assorting a store: a large assortment will likely draw a bigger set of...
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John Andrews
4:00 pm - 5:00 pm

Happy Hour


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Thank you to our fabulous sponsors!
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