Agenda

Day 1
14 Jun 2017
8:30 am - 9:00 am

Breakfast / Networking / Registration

Making Effective Data Visualization is a Key Marketing Skill

Data visualization is a key tool for the marketing profession in the age of data explosion. The best information graphic succeeds at illuminating the essential structure of a complex data...
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Kaiser Fung

Why You Need a Data-Driven Insights Center of Excellence Now

Did you know that despite massive investment in people, data, and technology, only about 50% of business decisions today are made using quantitative information? That needs to change, and to...
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Cinny Little
10:30 am-10:45 am

Networking Break

Improving Athletic Performance: The Role of Data in Sports

Technology and the data it collects has made a profound impact on the athletic industry. From weekend warriors to professional athletes – cameras, sensors and wearables can record every aspect...
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Angela Ruggiero
Paul Robbins
Alessandro Babini
Will Ahmed

The Very Public Issue of Data Privacy

Enormous amounts of innovation have gone into turning customer data into business intelligence and insight. Despite the advances in technology, data ethics and privacy policies are still sensitive subjects. Done...
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Adam Towvim

Personalization: Customer Genomes and the Power of Why

The digitization of everything has shifted power from companies to customers. Personalized, customer-created experiences – rather than company-defined journeys – are the key to success. To deliver on the personalization promise, brands...
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Gene Cornfield
12:30 pm - 1:15 pm

Lunch & Round Table Discussion Groups

Fireside Chat: A Holistic Approach to Data Connectivity

Embracing a holistic approach to your data analysis and connecting the data dots across functions, teams and disciplines can provide a complete view of your marketing analytics.  How can you...
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Brian Stevens
Cinny Little

Gen Z: How to Use Data to Reach the OTT-first Generation

Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source. They also may be the first to fully embrace digital video advertising by...
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Lauren Wiener

Flexible Data-Driven Design Processes

The dance between product design and growth in a growing company is tricky. It’s a dance that is best performed by factoring in and responding to qualitative and quantitative data...
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Anthony Pannozzo
Will Millar
Eric Puidokas
Elyse Bogacz

Your Data is Screaming at You: Learning to Listen through Choice Modeling

Understanding how people choose is an age-old challenge. Consider the fundamental problem a retailer must solve in assorting a store: a large assortment will likely draw a bigger set of...
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John Andrews
4:00 pm - 5:00 pm

Happy Hour

SSCP   CAS-002   9L0-066   350-050   642-999   220-801   74-678   642-732   400-051   ICGB   c2010-652   70-413   101-400   220-902   350-080   210-260   70-246   1Z0-144   3002   AWS-SYSOPS   70-347   PEGACPBA71V1   220-901   70-534   LX0-104   070-461   HP0-S42   1Z0-061   000-105   70-486   70-177   N10-006   500-260   640-692   70-980   CISM   VCP550   70-532   200-101   000-080   PR000041   2V0-621   70-411   352-001   70-480   70-461   ICBB   000-089   70-410   350-029   1Z0-060   2V0-620   210-065   70-463   70-483   CRISC   MB6-703   1z0-808   220-802   ITILFND   1Z0-804   LX0-103   MB2-704   210-060   101   200-310   640-911   200-120   EX300   300-209   1Z0-803   350-001   400-201   9L0-012   70-488   JN0-102   640-916   70-270   100-101   MB5-705   JK0-022   350-060   300-320   1z0-434   350-018   400-101   350-030   000-106   ADM-201   300-135   300-208   EX200   PMP   NSE4   1Z0-051   c2010-657   C_TFIN52_66   300-115   70-417   9A0-385   70-243   300-075   70-487   NS0-157   MB2-707   70-533   CAP   OG0-093   M70-101   300-070   102-400   JN0-360   SY0-401   000-017   300-206   CCA-500   70-412   2V0-621D   70-178   810-403   70-462   OG0-091   1V0-601   200-355   000-104   700-501   70-346   CISSP   300-101   1Y0-201   200-125  , 200-125  , 100-105  , 100-105  , EX300   300-320   9L0-066   1Z0-051  , c2010-657  , 200-125  , 300-135  , 70-410   300-070   9L0-066  , 100-105  , 300-101   70-533   000-017   000-105   70-533  , ITILFND   200-310   70-270   70-461   70-483   300-115   2V0-620   JN0-102  , 1Z0-051   300-075   400-051   70-462   NS0-157  , 9L0-066  , 350-029   1Z0-804  , 220-901   70-532   1Y0-201   CAS-002   C_TFIN52_66  , 200-310  , c2010-652   100-105  , 1z0-434   642-732   c2010-652   700-501  , 1z0-808   810-403   220-901   70-483   70-534   200-310   CAS-002   070-461   300-135   2V0-620   CRISC  , 700-501   300-070   210-060  , 300-135   LX0-104   MB5-705  , 000-080   640-692   100-105  ,