Gen Z: How to Use Data to Reach the OTT-first Generation
Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source. They also may be the first to fully embrace digital video advertising by seeing ads as indistinguishable from actual TV shows, and they will be CTV-first consumers. This next generation’s ad receptivity on connected TV (CTV) and over-the-top (OTT) devices represents a tremendous opportunity for both streaming services and advertisers. Join this provocative session to understand the data that supports this transformative shift in attitudes and preferences, as binge-watching becomes the norm.