Making Effective Data Visualization is a Key Marketing Skill
Data visualization is a key tool for the marketing profession in the age of data explosion. The best information graphic succeeds at illuminating the essential structure of a complex data set, telling an engaging story, holding interest through an attractive visual design, and persuading the audience to its point of view. When done poorly, data visualization can be distracting, confusing, and misleading.
In this talk, Kaiser will introduce a set of guidelines for producing effective data visualization that synthesizes lessons from running one of the most successful blogs on data visualization over the last decade and more. The talk is saturated with real examples of published information graphics. You will be inspired by amazing work created by the best pros; you will be amused by occasional gaffes that overcame even experts.