The Very Public Issue of Data Privacy
Enormous amounts of innovation have gone into turning customer data into business intelligence and insight. Despite the advances in technology, data ethics and privacy policies are still sensitive subjects. Done right, they can create a competitive advantage for your brand. However, increased accessibility to data heightens the chances of mishandling sensitive information and raises questions of data privacy, information ethics and data ownership. Consumers’ willingness to allow their information to be collected is context-dependent—some uses are appropriate, and some data is “sensitive,” while others may not be. Join Adam Towvim as he looks at several examples of private, yet powerful uses of data.
This session will tackle:
- The growing ubiquity of personalization in mobile content, wearables, social media, and others
- Will current self-regulatory structures be sufficient to address the consumer privacy concerns
- How to balance legitimate and powerful uses of data for new and innovative purposes while protecting consumer privacy
- The unified ethical framework of self-regulatory guidelines
- How to use this valuable data with greater comfort and explain with greater ease to their Chief Privacy Officers and Generals Counsel