Why You Need a Data-Driven Insights Center of Excellence Now
Did you know that despite massive investment in people, data, and technology, only about 50% of business decisions today are made using quantitative information? That needs to change, and to remain competitive, you must become insights-driven. That means taking data and turning it into insights about the customer experiences that matter most to your business outcomes.
Learn what great looks like in insights-driven business – and what holds others back. Get tips on how organizations build data-driven insights centers of excellence (COEs) to drive outcomes using the vast amount of data from research, marketing campaigns, social networks, digital channels, offline, and more. You will:
- Learn the enablers that make a COE work, from data self-service to the skills the matter most
- Identify the next steps for a COE approach, using what you have now